WKD RED
When WKD wanted to launch their new flavour, WKD Red, they asked us to devise a campaign that would create opportunities to trial product, drive rate of sale - and grab the headlines too. So, feeling the heat, we spotted a theme and ran with it and created a ‘Red Hot’ tour in eight cities across the UK.
Launched in Glasgow, the tour ran for two months with a grand finale in London. The Red Hot club nights featured top dance DJs, WKD podium dancers and the infamous WKD promotional girls.
The tour was supported with a national press, regional radio and a regional media campaign and the unforgettable pair of red vespas pre-promoted the events in each of the cities.
With a total reach of 6 million, venues full to capacity and high volume sales - it's fair to say that the tour was a red hot success.