MILLER HOMES
Miller Homes came to WPR wanting something different. While their competitors were all about building beautiful homes in beautiful locations, they wanted to stand out and be remembered for something different - their approach to customer care and their ability to take the stress out of moving.
And so “The Place to Chill” was born - an experiential marketing campaign that saw consumers being massaged, indulged and treated at venues right across the UK.
While we scooped a silver at the CIPR regional “PRide” awards, hundreds of people registered with Miller Homes online in the days following each event, two homes were sold on the back of the events and 90% of consumers questioned said they were “more likely to consider buying a Miller Home” as a direct result of this campaign. If only we now had some time to chill…