OBLIVIOUS BRITS PUMP UP THE VOLUME

When the Hearing Company tasked WPR to shout about the importance of hearing tests as part of a regular 'health-check' routine, we wanted to make sure our advice didn't fall on deaf ears.

Nothing hits home like a shocking statistic, so we commissioned a survey into the listening habits of 2,000 oblivious Brits and timed the release to hit news desks on National Deaf Awareness Week. The results struck a chord with the UK's worried-well media who were 'all ears' upon learning that millions of Brits were in fact risking their hearing by listening to their music at a volume louder than a pneumatic drill on a building site.

A resounding success, coverage was achieved in not one, but FIVE, national newspapers as well as a host of local newspapers and TV stations around the UK. In fact, the total campaign cranked up a total circulation of 17,378,931 and an AVE of £54,066.

Shouts of 'hear hear' could be heard all over the WPR offices after a number of ecstatic phone calls from the client.