MOTHERCARE
Mothercare came to WPR when its planned store launch schedule was stretching its in-house team to breaking point. They needed a simple roll-out solution that would get footfall flowing on launch day and beyond.
In just two years, we covered the country for Mothercare and from the Highlands of Scotland to the coasts of Kent, we consistently topped our launch day targets. Thanks to our (now fool proof) formula, we made sure that it took at least the first hour of trading to cram the crowds through the doors. Some statistics are secret, but we can safely say that sales were strong – our parents certainly came with wide open wallets and very much in the mood to spend.