Bravissimo
Simply the Breast
In summer 2010, WPR took to the streets with our Bra-my Army to raise awareness of Bravissimo in Cambridge and Norwich.
Briefed to be the talk of both towns, we hit all the right notes with our Bravissimo girls who stunned shoppers with their versions of some chart topping tunes like, "Reach for the Bras" and "Simply the Breast".
Whilst our singing sensations entertained the masses with our now – legendary - lyrics ("You know that we are living in a bustier world and we are Bravissimo girls"), our team waxed lyrical about Bravissimo's brand values to a long, long list of lovely ladies who quickly got the measure of what we were saying and took their Bra-my Amy marching orders, heading straight in store for a fitting.
As far as the client was concerned, we really were "Simply the Breast"
Sit back and watch our Bravissimo girls, "reach for the bras" and celebrate living in a "bustier world"!