CROWN CARVERIES
When Mitchells & Butlers rebranded its 100-strong Pub & Carvery national food chain to Crown Carveries, we announced it with a right royal fanfare and an extensive media relations campaign. And judging by the results, people listened.
Focusing on three separate activities to launch the new brand at each venue, we achieved a staggering 267 individual pieces of coverage in just four months.
Speaking to journalists across the nation, we then persuaded 134 different newspapers from Barrow to Brighton, Glasgow to Glossop to cover their local Crown Carvery restaurant.
And the newly launched Crown Carveries brand became the jewel of the Mitchells & Butlers portfolio. That’s what we call a campaign fit for a king!