SHARPS BEDROOMS
At WPR we like a challenge so getting the press to alter their attitudes towards fitted furniture was right up our street. In short, we started from scratch - repackaging Sharps’ range in a press friendly format. Through creative copy and lush literature, we challenged the outdated fitted furniture concept and made sure that our client came across as a funky force to be reckoned with.
The results speak for themselves. In just one year, we had doubled the hit rate of their previous consultancy. 75% of our coverage came through core client titles and, as a direct result of our press exposure, £60,000 of bedroom furniture was sold – something which made both client and consultancy sleep better at night.