And our survey said: Sharps Bedrooms & Dolphin Bathrooms
When Sharps Bedrooms and Dolphin Bathrooms launched their new 2010 collections, we knew it would take a creative PR campaign to stand out in a crowded market. But we like a challenge!
Working closely with our long-standing clients, we commissioned two surveys which really got the UK talking. From the habits of working at home (to highlight Sharps' new home office collection) to the nation's pampering preferences (aligned to Dolphin's bathroom storage solutions), our facts and figures took each brand off the home interest pages and placed them firmly onto the morning's news agenda.
Positioning the brands as design experts we measured up with more than 30 press hits, reaching over 5 million breakfast tables and securing £27,707 in AVE. And our stats were still being quoted 12 months later!