DAIRY DIARY
When Dairy Diary first came to WPR they were looking for a PR agency that could milk their diary-come- guide-to-household-essentials for all it was worth. With traditional sales via the good old milkman in rapid decline, Dairy Diary needed to raise awareness of this domestic bible through new avenues – and ultimately drive rate of sale. And the marketing team wanted to do all this through PR alone; advertising just didn’t float their boat.
Since working with WPR, sales of Dairy Diary have grown year on year, including a 9% increase in online purchases. No wonder. Last year alone, we had 114 hits - giving a massive 3.6million OTS. In terms of equivalent advertising values that’s £447,000 – and, if you buy into the whole PR value exercise, that works out at coverage worth a whopping £1.3million. Or to put it another way, the client had a return on their investment of £67 for every £1 spent.
You could say that they were “udderly” delighted.
Check out some of our coverage for Dairy Diary here