Worcester, Bosch Group: A Manufacturing PR Campaign with a Difference

Willoughby PR has helped Worcester, Bosch Group, one of the UK’s leading manufacturers of boilers and renewable energy technologies, become the leading voice within the heating industry.  Our work has involved both traditional PR techniques and also public affairs work, including the successful lobbying of successive Governments on behalf of the heating industry, and most importantly installers. 

Through a manufacturing PR campaign with a difference, we have helped to ensure that both Worcester’s and the heating industry’s concerns are heard on a wide variety of issues and climate change initiatives, including the Renewable Heat Incentive and Feed-in Tariff, all the time ensuring that energy legislation is shaped to include the issue of domestic heat. 

Our success has directly led to Ministerial and Prime Ministerial visits to Worcester’s manufacturing facility which has afforded the opportunity to press the case for a number of vital initiatives to help the heating industry, including the boiler scrappage scheme and pay-as-you-go finance for renewable technologies.