TRITON
After working with WPR for over a decade Triton came to us with a challenge – to encourage more installers to turn on to Triton.
Until then our work had been largely consumer facing so our Industrial and Trade team were called in to cast their expert eye over the mammoth mission that lay ahead.
We decided to take a leaf out of Hansard with a spoof election campaign that had the “Triton Manifesto” and the “Plummer’s Pledge” as its very heart. Gripped by election fever, we set about creating a Blackpool-esque trade launch and a seaside style Party Political Conference that would have the press turning out in droves.
A lady the “spitting image” of Maggie Thatcher met our Party Delegates at the door. Next our very own Iron Lady, Triton’s MD Lorna Fellows, took to the stage to unveil our Trade Plan. But it was our campaign front man, Ed the Installer, who really got the standing ovation.
The event achieved 100% turnout with every single magazine on our hit list coming to meet Maggie. Over 10 solus comment articles were placed in key press, all of them focusing on our manifesto material. Two double page spreads appeared in PHPI and PBM and 12 Ed the Installer cartoon strips ran in key merchant and installer titles and six pages of coverage were achieved in PBM with our “Spot Ed” competition.