ITT Water & Wastewater: a Technical PR Campaign

ITT Water & Wastewater is one of the UK’s leading suppliers of water handling and treatment solutions for municipal and industrial customers, delivering energy-efficient solutions and related services for water and wastewater transport, biological treatment, filtration and disinfection.

Despite the highly technical subject matter we decided that the best form of PR for the client was design an issues-based engineering PR campaign which directly addressed some of the key problems faced by potential customers, such as pumping station blockages, pump efficiency calculations and the merits of test-bed calculations versus real life scenarios, along with the new Water Industry Telemetry standards.  To date, in less than one year, we have achieved over £128,000 of advertising value equivalent and a return on investment of 10:1.