How Autosessive are you?
When leading car parts distributor CES UK developed a new website targeting consumers for the first time, it needed to launch with a twin cylinder, turbo diesel roar. Aimed specifically at car obsessives, we grabbed www.autosessive.com by the steering wheel; reaching new audiences, creating online/offline interest and building a strong community of autosessives in no time.
Using a competition mechanic to find Britain's most autosessive person, we attracted more than 300 photo entries and secured 500 votes in less than a week. Interest spread and the new Autosessive Facebook page raced ahead of top competitors to reach 6,330 likes within three months. Offline, we topped 58 pieces of press coverage including BBC TV and radio interviews with winner Jim Scott. Now that's autosessive!