Arval
As one of the UK's largest leasing, fleet management and fuel card companies, owned by the French retail and investment bank BNP Paribas, Arval is a major player in its field.
Our head of B2B spearheaded the Arval account across the fleet and national press, building strong relationships with key trade titles and journalists and getting to the heart of the issues that drive the sector.
With fewer and fewer journalists working on trade titles, it was clear that PR would have to fill the knowledge gap. The Arval PR strategy concentrated on identifying key fleet management, leasing and fuel card-related issues; from extra mileage driven by fuel card users as a result of dwindling garage numbers, to corporate manslaughter, road tolls, rogue fleet daily rentals, cut and paste fleet policies and fuel management issues as petrol prices continue to increase.
According to the client's own research, the campaign placed Arval top of the fleet list in terms of coverage in key titles when benchmarked against rivals.