The LLB Inspiration Tour
With LLB on board as a new brand ambassador, Moben Kitchens, Sharps Bedroom and Dolphin Bedrooms wanted to guarantee maximum exposure from Southampton to Stirling.
Our hugely successful Inspiration Tour campaign took the star to key showrooms across the UK for a series of 'inspiring' public appearances which secured press coverage, provided online content and, crucially, drove footfall to showrooms.
Backed by a radio syndication day and masses of media relations, the tour secured 63 pieces of press coverage in local, trade and home interest titles including 13 radio interviews - reaching a circulation of more than 3.5million and generating over £77,000 AVE.
Most importantly, an extra 1,000 customers came through the showroom doors across 20 events and 154 design appointments were made on the spot as a direct result of Laurence's appearances. Truly inspirational.