Back to the floor for Karndean
When Karndean's commercial division wanted to shout about the importance of flooring design in commercial projects, we told them PR was the only way to do it.
OK, we're biased, but we have developed strong media partnerships with contract, specifier and interior design titles which are still in place today, putting Karndean at the front of the conversation for commercial flooring with impact and authority.
From case studies and technical comment pieces to a three-part series of customer newsletters which even made it onto the pages of a leading trade magazine, our tactics did the trick with substantial coverage spanning full and double pages in key titles.
And the results speak for themselves. In our first 10 months we 'wiped the floor' with 77 pieces of coverage reaching a circulation of nearly 900,000 and achieving an AVE value of more than £70,000.