What a Cracker

Artisan crispbread maker, Peter's Yard, came to WPR with a very clear mission – to help them get stocked in fine food specialist shops and high end delicatessens across the UK. So, we 'snapped' to it and got 'cracking' on a consumer product placement campaign which targetted only the glossiest of glossies.

Six months and coverage in 25 top notch titles later, Peter's Yard is now stocked in over 250 retailers including Fortnum and Mason, Selfridges and John Lewis. When it came to product placement PR, this one really took the biscuit.