Kicking the competition aside
Competing with Red Bull and Coca Cola Enterprises is no easy task for anyone but when Global Brands asked us to raise the profile of Kick Energy in the energy drinks category we jumped at the chance.
In a short 12 month campaign, we put Kick Energy ahead of some of the biggest names in the business – leaving Monsters, Playboys and of course a certain big red bullock in our wake. Publicans, forecourt operators, newsagents and more importantly buyers took notice and by the end of the campaign Kick Energy had secured its first national on-trade listing in more than 1,200 stores across the UK. Who needs wings?