According to Wikipedia, Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

In other words, it’s about making your website better that your competitors in the eyes of Google without ruining it for the customer.

First things first.  Anyone who tells you that they know just what Google is looking for is either a) lying or b) they own Google.  In the abscence of any evidence that you are speaking to a billionairre assume the former.

We don’t know the Google algorithm.  About three people on the planet do.  But, like most honest search types, we have a pretty good idea of how we can affect the search results and therefore what we can do for you.

Our Search Engine Optimisation Service

It’s simple

1. We listen to what you want.
2. We do some digging and tell you what you can expect and when.
3. Assuming you give us the ok, we benchmark where you are now.
4. We then research all of the keywords that you could and should be using (people never search as you would expect).
5. We look at what your competitors are doing (you’ll love this bit).
6. We do everything we can to get your website working just as it should, giving Google all the pointers it needs to find you (on page optimisation).
7. We benchmark where you are now.
8. We get links to your site (each site that links to your site is like a vote for you).
9. We benchmark where you are now.
10. And so on. SEO is never finished.  It’s a dirty game. To get to the top, you have to displace someone – and unless you are seriously lucky they will fight back.