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A JOSB done well

Now in its sixth year, WPR's JOSB Done campaign is an industry-wide initiative which promotes the use of wood panel Oriented Strand Board to builders, merchants and suppliers.

What started as a tongue-in-cheek campaign to support sales has evolved into an industry-leading commentary on the use of timber panels in the construction industry thanks to its relevance and identity. And our hard work of course!

For five years we have secured regular coverage in core trade titles with hard-hitting comment pieces, case studies and competitions which breathe new life into the campaign each year. But JOSB done is more than just an editorial hook: we have grabbed attention (and data) with eye-catching stands at key industry exhibitions too.

More than 125 pieces of coverage later and with an AVE value close to £200,000, JOSB Done is still going strong. Course it is, it's made of strong stuff.